The Number ONE Attribute of an Authentic Brand
Have you ever wondered what makes an authentic brand?
A brand you instantly relate to and trust?
Maybe even one you’d like your own business to emulate?
Here’s how to make your business shine brightly - authentically!
There comes a time in life when you are so sure of who you are and what you're about that you can be nothing other than unapologetically 'You.'
It's a shift. A natural awakening. It's also a time of power and fearlessness.
It's not about overcoming the feeling of fear or having false bravado. Instead, it's the courage to believe in yourself and understand you may still have those uncomfortable feelings but to act despite them. It's having fortitude and grit in the face of adversity, ridicule, or the unknown.
Sometimes, it's the simple act of trying something new or embracing a new perspective.
For some people, it takes a lifetime of learning to get to this point and finally shrug off uncertainty, farewell the need for acceptance and approval or stop the constant quest to 'fit' the opinions of others.
It's difficult to bravely step forward and allow your inner voice to be heard while stepping over what holds you back.
But when you do… You stand tall, uncompromised, firm, and confident - in your own skin - uniquely ... YOU.
There's nothing more beautiful than when you genuinely shrug off the shackles that had bound you and held you down.
“I wanted what everyone wants. To be me. Full-time.”
When you become confident to live a fearless life, there's no denying the magnetism it creates for those around you!
People sit up and take notice. They start to listen, HEAR you, and learn to respect your wisdom and experiences.
This is why I talk so much about authenticity, voice, and capturing 'You' in all facets of your business.
People are intelligent and are magnetically drawn to the intrinsic, inherent realness of those brave enough to be fearless.
Being fearless is not being cold and hard. On the contrary, it's the complete opposite.
Fearlessness is achieved through being genuine, showing vulnerability and being courageous enough to allow yourself to be open and laid bare.
By being genuine, you naturally attract those who want what you offer. This is an important lesson to learn in business and in life.
At 16th Ave Creative Studio, we approach marketing differently from agencies.
Rather than focusing on the 'volume' of clients and 'set formulas', we concentrate on building brilliant brands by connecting, listening, and understanding the heart and soul of our clients.
We utilise strategy, creativity, and pushing boundaries to create a magically unique online presence for each client.
One of the tools we use is copywriting. What goes hand in hand with copywriting? Your brand voice. The two are indelibly intertwined, and crafting your brand voice is an essential part of the copywriting process and, in fact, every aspect of marketing your business.
We unravel the essence of your business by delving deeply into what drives you, what lights you up inside and keeps you going even when it's tough.
We help you be authentically and wondrously brave! By drawing out your vulnerabilities, sitting with them, learning from them to capture your voice and weave the fundamental elements of you into the fabric of your story. Helping you stand tall, uncompromised, and confident in your voice.
This creates authentic storytelling and is what connects people.
You see, deep down, most humans crave the same things. To be heard, to feel validated, loved, valued, and respected.
When people feel those things from you, they place importance on you and what you offer. This is essential when building relationships with your clients. So while you may not make people feel all those things through your business, you can and should show your respect and care for them.
By underpinning every touchpoint in your business – your website, socials, emails, articles, and even ads - with the ethos of being unapologetically and fearlessly you, you'll imbue a natural sense of trust and ease with your audience and create a genuine connection.
The genuine connection you create then helps grow your business and affirm your place as a leader in your field.
But remember, people are intelligent. They'll quickly sniff out any insincerity and turn away from you at the slightest whiff.
Fearlessness with authenticity is key.
“Dream audaciously. Have the courage to fail forward. Act with urgency.”
