COPYWRITING | DESIGN | Branding | NEW SQUARESPACE WEBSITE

Pure Heart Wellness

I met Sam at a networking event, and we connected quickly, chatting over coffee about our love for all things France.

I can’t believe how easy it was to complete what I had been procrastinating for over a year!

It’s difficult to write about yourself, and also, when you’re so far into the business, sometimes you don’t see how it should be expressed to ensure the main points are covered. Sam’s copywriting literally spoke my language!

I had also been talking to a number of web designers, but Sam explained the process in very easy-to-understand language. Plus, she knows both Squarespace and how to run a service-based business, so was all over how to market my business.

She takes your vision and brings it to life!

Everything was amazing and perfect! I felt heard and validated.

Her communication and project management were exceptional. There was no time that I didn’t understand what was being done and by who.

Sam is not just a website builder. She has an amazing knowledge of marketing and how to generate sales through websites and copywriting.

Her insight, energy and creativity to get it so perfect for you CANNOT be found in too many web designers.

When you work as a solo entrepreneur, it sometimes feels very lonely, but I felt like you were part of my business and totally invested in getting the website perfect.

Sam, you listened to what I wanted and clearly understood my business needs. You certainly went the extra mile, and for that, I am forever grateful.

maria hayes / founder, pure heart wellness

Maria Hayes, Founder, Pure Heart Wellness

The Brief:

COPYWRITING | DESIGN | Branding | new SQUARESPACE WEBSITE

Maria worked with us originally for her website copywriting. She had a long-standing site for her yoga and wellness retreat business, but it didn’t tell her story, connect with visitors to her site or bring new traffic.

She was working with another web designer to rebuild her existing website. However, after many months of nothing happening, wasted money and time, Maria came to us to build her a brand new Squarespace website with eCommerce ability so she could sell her retreats straight from the site.

She also needed guidance and a strategy for ongoing marketing, lead magnet creation and delivery, implementation and delivery of her 28-Day workshop, plus a cohesive branding suite.

Scope of Work:

  • Website copywriting

  • New Squarespace website with eCommerce

  • Brand refresh, including logo redesign, colour palette and font pairing

  • SEO optimisation

  • Copywriting

  • Blog migration

  • Email copywriting, automation & marketing set up (MailerLite)

  • Lead magnet design & automation set-up

  • 28-Day workshop design & automation set-up

  • Editing & proofreading

  • Graphic design

  • Image sourcing


Website & Copy BEFORE:

Website & Copy AFTER:

the experience

CASE STUDY - the TRANSFORMATION


Q1. Before working with 16th Ave Creative Studio…

I felt my website didn’t step up to the new offering I was putting into the market. It needed more depth and a complete revamp, but I was overwhelmed to know where to start. Many hours of googling ‘how to’ do backend tasks kept taking me to dead ends and I was frustrated.

Plus for my website copywriting, It’s difficult to write about yourself, and also, when you’re so far into the business, sometimes you don’t see how it should be expressed to ensure the main points are covered off. Sam’s copywriting literally spoke my language!

Q2. My initial hesitations for working with 16th Ave Creative Studio…

The price was seriously a big investment for me, even though I knew 16th Ave Creative Studio e up for the challenge. Many years ago, I had worked with a web designer that gave me a site I was not totally happy with, and had paid a lot of money. So, I was hesitant to commit again.

Q3. Out of all the website designers to choose from I decided that Samantha and 16th Ave Creative Studio was the best choice for me because…

I had met Sam at a networking event and we connected quickly chatting over coffee about our love for all things France. I had been talking to a number of web designers, but Sam explained the process in very easy to understand language, plus she knew both Squarespace and how to run a service-based business, so was all over how to pitch my new website.

She will take your vision and bring it to life!

Q4. How will working with 16th Ave Creative Studio change your business?

My new website speaks gracefully to my audience and has given me renewed confidence in what I am marketing. The site is easy to navigate, and beautiful to be in, and I know visitors will love being in my online world and want to book the live retreats.

Q5. What do you say to people sitting on the fence about working with Samantha and 16th Ave Creative Studio?

Sam is not just a website builder. She has an amazing knowledge of marketing and how to generate sales through websites. Her insight, energy and creativity to get it so perfect for you cannot be found in too many web designers.

Q6. How well does your new Website and marketing services by 16th Ave Creative Studio, match your expectations?

Because the process from start to finish is interactive, I found what I expected has been far surpassed by what you have delivered. Delivering a service is so very different from just a website and you nailed it!

Q7. What do you love the most about your new Squarespace website and why?

I am excited and know that everyone that goes to my website will love it. No more trying to sort out little issues that are really big problems, like how to set up SEO and what the hell that is!!

Q8. How do rate your experience working with Samantha and 16th Ave Creative Studio?

Fabulous! I felt heard and validated. Sam, you listened to what I wanted and clearly understood my business needs. You certainly went the extra mile and for that, I am forever grateful. When you work as a solo entrepreneur it sometimes feels very lonely, but I felt like you were part of my business and totally invested in getting the website perfect.

Key Takeaways: 

  • Maria felt overwhelmed, frustrated, didn’t know where to start and kept hitting ‘dead'-ends’ before working with 16th Ave Creative Studio

  • The financial investment was initially a hurdle but has turned her business around. The transformation is amazing.

  • 16th Ave Creative Studio knows both Squarespace and how to run a service-based business

  • 16th Ave Creative studio will take your vision and bring it to life!

  • 16th Ave Creative Studio has an amazing knowledge of marketing and how to generate sales.

  • Sam’s insight, energy and creativity to get it so perfect for you cannot be found in too many web designers.

Would you like a complete business transformation, just like Maria?

Talk to us about adding the right sparkle to your business so you can shine bright and stop playing small.

Book your FREE Consultation - it’ll be the best decision you make for your business.

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